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No Fluff Guide To Copywriting: Spend More Time Writing Copy That Gets Results, Less Time Learning How To

No Fluff Guide To Copywriting: Spend More Time Writing Copy That Gets Results, Less Time Learning How To Rating:
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The quick and easy way to learn how to write copy (copywriting) that gets results. If you're tired of wasting your time on books that seem to take forever to get to the point, or contain a lot of fluff you could care less about, then you'll love this No Fluff Guide. It's packed full of the stuff you want - valuable ideas, tips, and resources - and none of fluff you don't! Here are just a few of the things you'll discover: * How To Collect Information * Getting To Know Your Reader * Tapping Into Emotions * Telling Stories * Connecting With Your Reader * Answering Objections * Removing Resistance * Crafting Headlines, Openings, Bullets, Guarantees * Writing For The Web * Using Audio/Video * Testing * Marketing Your Business * Improving Your Skills And a lot more...

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  • ISBN13: 9781451549638
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

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Brilliant Copywriting: How to craft the most interesting and effective copy imaginable (Brilliant (Prentice Hall))

Brilliant Copywriting: How to craft the most interesting and effective copy imaginable (Brilliant (Prentice Hall)) Rating:
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If you've ever struggled to craft a persuasive message that really hits the spot you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone who told you how the professionals really do it? Well, that's exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career. Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to reveal the trade secrets of top-notch practitioners. It's the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.

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The Creative Connection: Advertising Copywriting and Idea Visualization

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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters Rating:
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

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Improve Your Copywriting: A Teach Yourself Guide (Teach Yourself: General Reference)

Improve Your Copywriting: A Teach Yourself Guide (Teach Yourself: General Reference) Rating:
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More than 60 million books sold in the Teach Yourself series!From planning to implementation, a step-by-step guide through copywriting skills for a range of disciplines Used as a training tool by the world’s largest professional marketing organization, Improve your Copywriting reveals some of advertising’s greatest creative secrets. You will have fun while learning how to succeed in one of the most exciting areas of marketing communications. Features: Writing by J. Jonathan Gabay, an award-winning copywriter who is renowned worldwide for his writing and teaching skills Practical exercises, summaries and tips to allow you to practice your skills A practical glossary One, five and ten-minute introductions to key principles to get you started Lots of instant help with common problems and quick tips for success, based on the authors' many years of experience Tests in the book and online to keep track of your progress Quick refreshers to help you remember the key facts

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Advertising Copywriting: Techniques for Improving Your Writing Skills

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Mail Order Millionaire Copywriting Secrets: Write copy for websites, blogs, emails, direct mail, catalogs, sales letters and ads that gets results!

Mail Order Millionaire Copywriting Secrets: Write copy for websites, blogs, emails, direct mail, catalogs, sales letters and ads that gets results! Rating:
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It's stuffed so full of copywriting secrets you will be amazed!Then you will be delighted when you discover how easy it will beto write great copy!When I was young and beginning my career, I started working with Harold Cowan, “The Mail Order Millionaire” I was handed a notebook to help me create ads, sales letters and brochures for him.This was Harold’s personal notebook of copywriting secrets... MAIL ORDER MILLIONAIRE COPYWRITING SECRETS!Nothing fancy, a lot scribbled on pages. A notebook filled with lists of words, phrases & headlines to use and how to use them.Later, when I went out on my own it helped me create so many extremely profitable mail order companies. And over the years I’ve found new, persuasive, powerful copywriting secrets to add to this list. And this list has been refined into what I consider to be the most powerful copywriting secrets any copywriter or entrepreneur could possibly possess!While my “Mail Order Millionaire Copywriting Secrets” has lists of words to use in almost every situation... it has so much more!Are you an experienced copywriter? You will love this book I’ve created and will find the most powerful marketing words, headlines and copywriting ideas to use for any writing project! Or are you a new entrepreneur? You will love the fact that all the work has been done for you!Now you don’t have to be an experienced copywriter...You'll be writing catalog copy, powerful headlines, cranking out powerful direct marketing copy, and producing million dollar ads… all you need is my book! (As you will soon discover for yourself!)Inside you will find the most powerful, persuasive sentences, paragraphs, headlines and so much more already completed for you! Just insert your information or alter them to fit your needs without a lot of work, or skills in English!Plus, seeing how to use these powerful marketing words and how to create magic with them, will quickly sharpen your copywriting skills!You’ll love all the examples of powerful catalog copywriting stuffed into this report. How to create all the components for powerful catalogs, letters, ads, and direct mail packages, e-mail and websites!You’ll discover how to easily write copy in the...ACTIVE STYLE, BENEFICIAL STYLE, KILLER COPY STYLE, MAGNETIC STYLE, NEGATIVE STYLE, POWER VERBS STYLE, EMOTIONIAL STYLE, And HONESTY STYLE.Find out how to properly use...BULLETS, HEADLINES, PERSONALITY COPYWRITING, YOUR UNIQUE SELLING POSITION and CREATING COPY THAT SELLS!Plus you are going to get the COPYWRITING CHECKLIST to make sure you have everything covered and have created the tightest, most powerful copy possible! Plus you’ll get a chart of COPYWRITER’S FEES with the going rates for writing projects and hiring copywriters.You’re going to call this “The Copywriter’s Toolkit,” it has everything you need and in an easy to use ready-to-go format!

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Today, more than ever before authors are presented with publishing opportunities that have never existed before. This is not to understate the hard work that authors have to go through to get recognition, write great books, and make a full time living from their passion of expression. However, it is to say that today, due to advances in communications technology, authors can now get their books distributed much easier than they could a decade ago. One very popular way that authors are distributi
publishing
Today, more than ever before authors are presented with publishing opportunities that have never existed before. This is not to understate the hard work that authors have to go through to get recognition, write great books, and make a full time living from their passion of expression. However, it is to say that today, due to advances in communications technology, authors can now get their books distributed much easier than they could a decade ago. One very popular way that authors are distributing their work is digitally through ebooks. Digital books are gaining so much popularity that even some of the most popular authors in the world have used it to distribute their books. Stephen King for example published “Riding the Bullet?exclusively in ebook format. When this ebook began distribution over Barns and Nobel and Amazon.com there was so much demand for the download that the servers of these two book giants slowed down almost to a halt. People that wanted to download the ebook were put in a large queue with the hundreds of thousands of other who downloaded the ebook as well.
It’s not only big name authors that are finding success in ebooks. Many of these people are first time authors and are often amazed with the success of their ebook sales. Below are some of their ebook writing tips.
Don’t underestimate the power of the Ebook
Ebooks are still looked upon as unpopular by many authors who have not yet taken the time to learn about the success within this industry. For example, while the traditional publishing industry growing at the sluggish rate of 5% a year the digital publishing industry is growing at rates between 30% -50%. This means that the opportunities within the publishing industry are growing at a fraction of the rate that opportunities within the digital publishing industry are growing.
To set up an ebook you don’t need to be a tech wizard
Setting up your ebook from the idea conceptualization stage to the selling stage can’t be completed overnight but it is definitely something that can be done by anyone regardless of your technological background. If you can use a word processor then you can create and sell an ebook online. While it is recommended you set up your own website, it is not necessary. There are outlets such as amazon.com, EBay and Lulu.com to name only a few sites that allow you to post your ebook on their servers.
Setting up an Ebook site is virtually costless and you keep 100% of the profits
With traditional publishers you’ll be lucky to see 10% of the profits from your book. With ebooks however, you keep 100% of the profits minus the fees required to set up the site which are minimal. Here is the fee breakdown for ebooks vs traditional books:
Ebook vs Book cost
Ebook = Free to create an unlimited number of copies
Book = approximately $1500 for 200 copies of a 200 page soft cover book
Rights and profit
Ebook = You keep 100% of the profits and rights to your ebooks
Book = You get 10-40% royalty (usually about $2-$5/ book)
With the above examples it is easy to see that for first time authors ebooks make a lot of sense. The risk associated with publishing an ebook is much lower than it is with distributing a soft or hard cover book. Likewise, as an ebook author you’ll keep virtually all of your own profits.
If nothing else, it is something worth consideration. Ebooks may not replace traditional paperback books, but they certainly are gaining popularity at a rate that should make all authors stop to think about how they could use ebooks to their advantage.

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The Business of Persuasion: Copywriting Skills and Techniques That Get Results

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This volume should be of interest to anyone who needs to acquire or develop copy-writing skills. It explains how to approach the challenge of writing copy that should coax orders, payments and donations from the reader. The book contains simple, proven, effective techniques for coming up with ideas - and developing them into fluent persuasive messages. The book covers copywriting for the web and shows the difference in approach needed for the changing environment on the Internet. Tricks of the copywriter's craft are revealed - the trade secrets that are the result of analyzing what is often thought of as an instinctive, subconscious process.

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Copywriting That Sells High Tech

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Copywriting That Sells High Tech is the definitive guide to writing powerful promotional materials for technology products, services, and companies. Ideal for both novices and experienced communicators, Copywriting That Sells High Tech provides valuable insights and practical advice on writing clear and compelling promotional materials for technology products and services. The book is full of hundreds of ideas, examples, and techniques for improving the content of print and online materials. Use this book every day to get valuable ideas for specific materials, to expand your knowledge into new areas, and to find resources for detailed exploration.

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