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List servers and list serving software can be a TOTAL NIGHTMARE. Trust me, I know …

If you are new to Internet Marketing, or just new to the way of web business, and there’s all these other things to learn and think about, there are five VERY good reasons to leave commercial list serving software systems alone for now and simply use a Yahoogroup to do all the work for you.

1. EVERYBODY Knows …

… what a Yahoogroup is, and even if they don’t, they’ll soon pick…
yahoogroups, yahoogroup, list serving software, list server, ezine
List servers and list serving software can be a TOTAL NIGHTMARE. Trust me, I know …

If you are new to Internet Marketing, or just new to the way of web business, and there’s all these other things to learn and think about, there are five VERY good reasons to leave commercial list serving software systems alone for now and simply use a Yahoogroup to do all the work for you.

1. EVERYBODY Knows …

… what a Yahoogroup is, and even if they don’t, they’ll soon pick it up. By using Yahoogroups, you are tapping into a long, long established institution that is globally known and trusted; this will make it much easier to get people who don’t really know you yet to subscribe to your ezine or newsletter.

2. Yahoogroups are very easy.

Even for absolute beginners, Yahoogroups are easy to set up and easy to manage. You don’t have to worry about the vagaries of AOL emails, double opt in procedures, anti-spam declarations, unsubscription features or any of it, it’s all taken care of for you. They also come with little sign up boxes and buttons, and the admin interface, although not exactly intuitive, can soon be worked out by trial and error.

3. Yahoogroups messages don’t get caught in spam filters.

Spam filters are the SCOURGE of ezines and email delivery. When you send your messages via the Yahoogroups delivery system, this is not a problem; as Yahoo is such a mega beast, it has its own exceptions in mostly all spam filters known to mankind and your messages WILL at least reach their intended recipients.

4. Yahoogroups have useful extra features.

You can do a lot with a Yahoogroup if you are willing to spent some time on it. Weblinks, an attractive group page, bookmarks, file downloads and more are all available for the beginner web entrepreneur to optimise and use, easily at that.

5. Yahoogroups are FREE.

Alright, so the group messages carry third party advertising, but that is a very small price to pay for access to a system that can easily and very elegantly serve hundreds of thousands of messages, that is reliable and steady and so well known. Other than that, there are no set up fees, no ongoing charges, and it’s there for you whenever you want it.

Once you are ready to do so, you can export your list and put it on your own personal commercial list server systems, complete with technicians who take care of everything behind the scenes – until then, and if you haven’t done this before, to simply use Yahoogroups for ezine delivery is a really good way to get started with your ezine and to build up your subscriber base.

Resources

Ihre Zahnaerzte Muenchen und Umgebung
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Genericos Medicamentos

994

Automation is an important part to any business. The less time you devote to doing small redundant tasks the more time you will have to devote to primary business activities, such as: product development, advertising, customer service, and list building. Or, you may want to have more time for enjoying other things in life other than working, so the more you automate your business the more time you will have available to spend on whatever you desire.
Autoresponder,email autoresponder
Automation is an important part to any business. The less time you devote to doing small redundant tasks the more time you will have to devote to primary business activities, such as: product development, advertising, customer service, and list building. Or, you may want to have more time for enjoying other things in life other than working, so the more you automate your business the more time you will have available to spend on whatever you desire.

Putting an online business on autopilot is not very difficult and much of it can be done by simple using autoresponders to do many simple tasks for you. An autoresponder is a software program that you pay usage fees for, or that you buy and put on your own hosting account’s server. It is a program that responds to email inquiries from other people with whatever you program it to send out. And it can also easily be programmed to send out email messages that you enter into it at whatever time you want. Therefore an autoresponder, abbreviated AR, can be used for many purposes to assist in handling business communication activities.

An AR can be used to promote your products or services and to get people to visit your website. Just type or copy and paste your sales or informational message into your AR and have it sent out to whoever you have entered into the AR. Then, when a person receives your message and visits your web site and makes a purchase you can have your AR setup to deliver another message to them. The message would thank them for their purchase and then deliver their product and receipt to them.

You may also program it to give your customers detailed instructions on how to go about obtaining their products and describing other products you have to offer that they may be also be interested in purchasing. In this way you have the ability to promote more products and possibly make more sales. You can also program your AR to send out follow-up messages a day or two after a purchase to ask customers if they are satisfied with their purchase. This assists in building strong customer relations and also gives you another opportunity to promote more products while saving your time.

It will also allow you to make more “back-end?sales by using follow up messages every few days. It is advisable to always include some meaningful and relevant information in your follow up messages so your messages do not appear to just be blatant sales messages, which most people do not generally like or appreciate. The beauty of all this is that you can be off doing something else while much of your business communication activities are being handled automatically by your AR.

Autoresponders are great for training and teaching purposes. Many college professors who teach correspondence courses set up their lessons in an AR and then send them to their students at specified times throughout the semester. And, because the courses being taught often do not vary much from semester to semester, or from year to year, the lessons can be set up one time and used over and over again with only minor adjustments being needed.

ARs are great for providing training lessons to all types of groups. For example, a 12 week training course can be written in advance and then scheduled for deliver when the time is appropriate. The lessons can even be set up to be delivered to different groups at different time intervals. ARs are great for keeping members of an organization informed of upcoming events, deadlines, and special offers or promotions.

Promoting products for sale is one of the most popular uses of autoresponders in online business. But when using an AR to promote your sales just realize that most potential customers do not like the direct “hard sale?approach and it has been documented that on an average a potential customer must hear from you at least 7 times before a sale is made. It is usually best to contact potential customers in the first 2 to 4 messages with valuable information that is interesting for them to read or use in their lives. It is good to give away something of interest and value and to thank them for subscribing to your email newsletter or ezine.

It has been said that the best way to entice sales is to build interest slowly and start with an informative message about something that interests your reader. And, when you do try to make a sale be sure to focus on a problem or solution that your product or service will help resolve for them. Gain their confidence by providing free information that is relevant, accurate, and informative for them.

There are many AR services available and you can certainly find them by doing a search with any of the main search engine services. Many AR services will give you free limited service, but be cautious of these AR services because they will put their advertisements on all of your outgoing messages, or limited the amount of messages and subscribers you can send to. These things certainly will not help your business any. Be very careful when choosing and signing up with an autoresponder service to use in your business.

Some popular ARs frequently used are listed below:

- http://www.aweber.com/
- http://www.a1ebiz.com/
- http://www.getresponse.com
- http://www.emailgogettersystem.com/

And, of course there are many, many more so please do a good and thorough investigation and analysis before deciding which AR to use. If you are a beginner then you may want to try the free service listed on the last line above. It is called, “EGGS?for short. It is very easy to understand and to use. It does have some limitations but it has plenty of functionality for most people and there is no cost
involved unless you would like to donate.

Resources

Genericos Medicamentos

404

How would you feel if you could send out all the information that your potential customers have requested without checking your email?….sound good?!While this may seem impossible, it is becoming more and more popular among the most successful internet marketing people. And the reason for this: an Auto responder..!

An Auto responder is an automatic method of responding to emails sent by existing or potential customers and is a must for any Internet Business or organizati…
Money making, website design, work at home, home business, best home business, home business ideas,
How would you feel if you could send out all the information that your potential customers have requested without checking your email?….sound good?!While this may seem impossible, it is becoming more and more popular among the most successful internet marketing people. And the reason for this: an Auto responder..!

An Auto responder is an automatic method of responding to emails sent by existing or potential customers and is a must for any Internet Business or organization. Time is money and answering e-mails personally takes far too much of your already valuable time for you and your customers. Auto responders allow you to spend this time on other important aspects of your business whilst the customer receives the information required almost immediately

Because of the versatility of Auto-responders they can be used by practically any type of business. Answering questions about products and services, providing information on pricing and delivery including being used to welcome new customers to your website and thanking them for visiting.

Why use an Auto-responder? When you can list the information on your site?.the advantage is that they send you notification each time a response is sent out allowing you to track the success of your promotions that your conducting. Plus e-mail addresses of possible customers so that you can post update and new information to them.

It is crucial to choose the right one. An auto-responder should enable you to be as personal as etiquette allows in sending out follow ups to all potential customers as persistence has been proven to pay off. It often takes as many as 7 e-mails before any sale in finalised. In some cases the customers have asked for specific information and therefore an Auto-responder should allow unlimited space for the text to do this. But generally speaking advertisement should be short, direct and to the point.

Auto-responders are one of the important internet marketing tools that should not cost a lot in terms of value for money. There are free auto-responders available online from many sources, although generally speaking a greater range of facilities are offered by the paid for programs.

Finally the automatic responses of the auto-responder will add to your business strategy and increase traffic to your site day and night whilst you do nothing. Just make sure that the one you finally select supplies you with all your requirements you need enabling you increase business profitability and internet standing.

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Anyone with a Website who wants to communicate with their potential and existing customers to increase sales conversions, Knows that most of his workload can be taken care of by an Autoresponder. An Autoresponder should not be under estimated as they are a vital tool for selling online, they automate the follow-up sales process, sending information at pre set intervals and can be programmed up to 10 years ahead with the Autoresponder set to do its job you really can make money while you sleep.
Make money online marketing websites
Anyone with a Website who wants to communicate with their potential and existing customers to increase sales conversions, Knows that most of his workload can be taken care of by an Autoresponder. An Autoresponder should not be under estimated as they are a vital tool for selling online, they automate the follow-up sales process, sending information at pre set intervals and can be programmed up to 10 years ahead with the Autoresponder set to do its job you really can make money while you sleep.

People don’t normally buy on their first visit to a web site, they like to window shop searching for the right product at the right price. Having an Autoresponder is like a having a very cheap salesman working 24 hours per day, 7 days a week, 365 days of the year.

A website offering a free e book or download will require the potential customer to leave his or her email address for delivery. It is then the Autoresponder comes alive. Pre set with instructions An Autoresponder will send at a preset time a number of messages informing the customer of the product they looked at on your site, just like a salesperson it will let them know all about the product, what it does, why its better than your competitors, what it will do for them, and keep them up to date with the latest news and offers by text voice or video.

Professionally done follow ups will be etching the name and product into the customer’s brain, gaining their trust to buy from the site again and again.

Having a website these days is just not enough, there are millions of websites and hundreds of sites offering the same sort of products. An edge is required over competitors to entice shoppers to a site and buy. The Autuoresponder alone will not give the website the edge but I doubt the edge will be obtained without an Autoresponder.

911

Contrary to what you may think, publishing a non-fiction book won’t make you any money. So why should you write one? Learn truths about the book industry and the purpose of non-fiction books that may surprise you. A must-read for all business owners considering writing a book.
non-fiction book, book writing, book publishing, marketing, how to market your business
When people approach me about writing a non-fiction book, my advice often disappoints them because of their expectations about the publishing world. There seems to be a pervading myth that simply publishing a book, on its own merits, is enough to bring fame and fortune to any author. This may come as a surprise, but if your purpose in wanting to write a book is to make money, then read on as I shed some light on the real truths behind book publishing.

The truth is that very few non-fiction authors make much money from their book alone. Publishing a book and getting nationwide distribution is an exorbitantly, and in most cases prohibitively, expensive process. It’s time and energy intensive, and will take massive amounts of resources. In fact, non-fiction authors will spend anywhere from $400-800,000 before they even break even with book sales (anywhere from 200-350,000 copies sold). So if it’s that difficult and expensive, what’s the point of publishing a book anyway?

There are two main reasons to write and publish a non-fiction book, and to make money certainly isn’t one of them. The two reasons are to market your business and to gain credibility.

Reason #1: Marketing
Unless you have a baseline business platform, other than your book idea, to drive traffic to, there’s very little point in publishing a non-fiction book. You won’t make any money and it won’t be worth the effort. The successful non-fiction authors are those who understand that their book is nothing more than a marketing tool to drive traffic to their business, and who exploit this knowledge effectively.

For example, Stephen Covey’s books drive traffic to Franklin Covey, T. Harv Eker has Peak Potentials Training, Mark Victor Hansen and Robert Allen’s book The One Minute Millionaire markets the Enlightened Wealth Institute, Killing Sacred Cows by Garrett Gunderson and myself leads to the Freedom FastTrack process, marketing guru Seth Godin built Squidoo, Ken Blanchard’s company is a global leader in workplace learning and productivity, just to name a few.

The real money to be made from publishing a book doesn’t come from the book itself; it comes from the business that the book is designed to market. So what does this mean for you? You should spend far more time and effort developing a legitimate business, rather than writing a book.

Besides, you don’t even need to write the dang thing yourself–that’s what guys like me are for. You build your business, and let me get your book written. Your time is much better spent focusing on your business, products, and services. This approach will ultimately result in far more dollars to you than trying to make money from book sales alone.

Reason #2: Credibility
In the Information Age, your audience is drowning in information. They’re constantly bombarded with television, radio, books, advertising, Internet, blogs, music, etc. So why should they listen to you, especially when there may be countless competing factors sending them conflicting messages? When faced with information overload, people listen to and buy from those they deem to be credible.

Think about it: why are quotes so powerful? It’s not because of what is said in a quote that makes it relevant and important to you–it’s because of the credibility of the person saying it. When you hear the words, “Be the change you want to see in the world,? the quote sticks with and impacts you not because of the actual words, but because you know they came from Gandhi, a man who earned ultimate credibility on the subject of changing the world. Your neighbor could say the same thing, but unless he has credibility on that subject, the words will impact you far less and you will quickly forget them.

The phrase “Imagination is more important than knowledge? could be seen as nothing but a trite adage, but coming from the mind and mouth of Albert Einstein, it carries substantial weight and meaning.

Credibility is a precious commodity in the business world, and it’s one that, once gained, will dramatically increase your bottom line. There’s something about being a published author that gives a person instant credibility. Imagine being at a party and meeting three new people. Suppose the first two people you meet are incredible businessmen (or women), and the third is actually far less accomplished than the first two. But if you learn that the third is a published author, suddenly you pay more attention and give more weight to their words. And the chances are high that the published author, despite any of their other accomplishments, is the one that you will remember months later.

Conclusion
If you are thinking about writing a non-fiction book, my advice is that you must first understand that publishing a book is not a good way to make money in and of itself. You absolutely must develop a world-class business that the book is deliberately designed to market, and it’s through increasing traffic to this business that you will make your real money. And by gaining credibility, which comes from being a published author, the chances of getting people to consistently buy from your business are considerably greater.

In other words, what you need isn’t a good idea for a book, but rather, a good business to market. Build a business and use a professional ghostwriter to write your non-fiction book.

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12 useful ezine publishing tips to help you increase your subscriptions and make more money with your ezine.
ezine publishing tips,ezine promotion tips,ezine publishing
1. Post testimonials for your ezine on your site.

You’ll be able to increase your ezine’s credibility by sharing how your ezine has benefited your readers.

2. Include a few testimonials for your business in
each issue.

In addition, to using testimonials for your ezine, use testimonials for your products within your ezine that share your customers’ favorable feedback.

3. Write articles.

Your articles can help you to share your expertise with your readers and add your voice to your ezine.

They can also help you to increase your subscriptions by building up more targeted traffic to your site.

4. Swap ads.

You’ll create a win-win situation as both you and the other ezine publisher will get valuable free promotion of each other’s ezines.

When possible, swap for multiple issues as repetition will increase your ad’s response.

5. Swap a recommendation within your ezine.

Simply plug another publisher’s ezine in your ezine (i.e., in your editor’s or publisher’s note) in exchange for that publisher doing the same for you.

6. Swap “thank you” page ads or recommendations.

You’ll be able to get valuable ongoing promotion of your ezine as everyone that fills out your swapper’s subscription form or box will see your ezine’s ad or recommendation.

7. Offer a bonus.

For example, you could offer ebooks, an email course, or access to your “subscriber only” membership site as a bonus for joining you.

8. Run subscriber only deals on your products and on advertising in your ezine.

You’ll get more first time buyers and also repeat business.

You’ll also be able to show your readers that you value them by providing them with sales and promotions that are just for them.

9. Write product reviews.

You’ll be able to benefit your readers by giving them the lowdown on products you use or have tried.

You’ll also be able to increase your commissions by publishing your positive reviews with your affiliate links.

10. Recommend affiliate programs.

After you’ve gained your readers’ trust, a powerful way to increase your commissions is to endorse products in your ezine that you’ve found to be valuable and you believe will help your readers.

11. Promote your ezine in your sig file.

Use your signature file that promotes your ezine in your day to day emails and also, when appropriate, in your posts to forums that you’ve joined and participate in.

12. Have your readers forward your issues.

Get valuable word of mouth promotion for your ezine by asking your readers to forward your issues in their entirety to their friends and colleagues that might be interested in it.

559

A woman told me this week, “Your advertising is wasted if you don’t follow-up on your leads.” Her solution is to use a multiple autoresponder that sends her prospects a new sales message very few days.

People need to see your ad message several times before they buy. Those who buy on the first ad have already made up their mind after seeing someone else’s ad. Yours had the good fortune of reaching the customer at just the right time.

You can greatly increase sales wit…
marketing,advertising,website promotion,autoresponders,copywriting
A woman told me this week, “Your advertising is wasted if you don’t follow-up on your leads.” Her solution is to use a multiple autoresponder that sends her prospects a new sales message very few days.

People need to see your ad message several times before they buy. Those who buy on the first ad have already made up their mind after seeing someone else’s ad. Yours had the good fortune of reaching the customer at just the right time.

You can greatly increase sales with a three letter multiple autoresponder. There are a number of places to get these autoresponders free (fastfacts.net, getresponse.com, smartbotpro.net) and others who sell up-graded service at low cost.

Make your first letter briefly present your offer. It should be designed to get attention and bring in those who tend to quickly make up their minds to buy.

Your second sales letter should arrive the next day. Make it longer and filled with details. About 70 percent of consumers are folks who need ALL the details before they will purchase. List your features and connect them with the benefit your customer will get from those features.

Your third sales letter should be scheduled to arrive several days later. Start with “Successful people are busy. I know you probably saw my earlier messages, considered them, but haven’t yet had time to respond.”

Then give them another rundown on your offer. Bring in a fresh angle so it doesn’t seem like they are reading the same letter they saw a few days ago.

More than three sales letters tend to get ignored. If you want to send more, have your fourth and fifth letters arrive weeks or months later. Scheduling a new letter to arrive every month can catch a prospect when they’re ready to buy.

Offer Your Own Email Course

One of the most successful marketing techniques I’ve found is offering your own course via autoresponders. I introduced my Make Your Website Sell course (yes, before MYSS came out) and it is still getting gobs of sign-ups every day.

Here is how to create yours:

1. Pick a problem that lots of your customers struggle with. In my business the big stumpers are getting a site that sells, finding a way to handle email, figuring out search engines, and finding low-cost ways to advertise effectively.

A course on any of these is guaranteed to bring lots of interested prospects and customers (and you can bet I’m plugging my ads here and there during the course).

Your course could be on how to complete a basement, how to avoid an IRS audit, how to give your kids straight teeth, or anything else that customers often ask about.

2. If you don’t write or have time to pen your own articles, look for others who have written on the topic. It is perfectly legal to put their ideas in your own words (always proper to give them credit).

You can also quote the article. It is best to ask in advance, if your course is for commercial purposes. Start your article, then say expert Jane Doe has some valuable information. Include a few paragraphs of what Jane wrote. Be careful not to use so much you give away her entire article and spoil her ability to sell the information.

759

To build a good opt-in list you need people to trust you, for a faster and quicker build up, you need to get your opt-in subscribers to trust you quickly. Find out the quick and easy ways to achieve this goal.
While the rest of the world have developed many barriers and protections to keep their e-mail accounts spam-free, there are also those that subscribe to mails that promotes their products, services and their site. This is mainly because these subscribes wants to know more about what these sites are offering and can be beneficial for them. They expect to get be kept posted on what they are interested in and what are new in the market or field they have chosen.

Businesses would be so lucky to have these kinds of customers; the basic element needed to get these types of people is trust. When your customers trust you they will reward you with their loyalty. Many internet users have gone to great lengths in protecting their email accounts from spam mail. Some free-mail internet providers and internet service providers offer spam protection while there are also some internet based companies that screen your mails for you.

With an opt-in mail list, the mails you send containing your promotional materials such as newsletters, catalogs and marketing media will go through. Your intended recipient will be able to read and view what you have sent making it a successful transfer of information. To be able to be allowed to do so, you will need permission from your recipient, to get this permission; you need to be able to get their trust. With the great lack of disregard for privacy in the internet, getting the trust of an internet user you don’t personally know is a big achievement.

To build a good opt-in list you need people to trust you, for a faster and quicker build up, you need to get your opt-in subscribers to trust you quickly. The faster you build your opt-in list the faster word about your site and company gets to be spread. The bigger the scope of your opt-in list the more traffic you get spelling more profits. Its easy math if you thin about it. Getting the numbers is not that simple though, or maybe it is?

1. Getting the trust of your clientele shouldn’t be so hard especially if you do have a legitimate business. Getting your customers trust should be based upon your expertise. People rely on other people who know what they are talking about. Garner all the knowledge and information about your business. Ell, frankly if you decide to go into a business most probably you have an interest in it. Like how many basketball payers become coaches, you don’t really venture into something you don’t have any interest in.

2. Show your clients that you know what you are talking about. Provide them with helpful hints and guidelines that pertain to what you are selling. Talk about how to install a roof if your into hardware products or provide articles on insurance settlements if you’re a settlement lawyer. You don’t have to be a big corporation to make use of an opt-in list. If your customers see you as someone who knows what he is doing and saying, they will trust you quickly.

3. Be true to your customers, if you want to hype up your products and services, provide guarantees. The more satisfied customers you get, the bigger probability there is that they will recommend you. Generally, people will trust someone they know, when that someone recommends you then you’re a shoo-in. They will go to your site and check it for themselves and be given a chance to experience what the other shave experienced from you, so make sure to be consistent in the service you provide.

4. Another tip in getting a customer to trust you quickly is to provide them an escape hatch. Show them that you are not there to trap them. Keep a clean list that would enable them to unsubscribe anytime they want. Elaborate your web form by providing information on how to unsubscribe from the list. Guarantee them that they can let go of the service when ever they want to. Many are wary that they may be stuck for life and would have to abandon their email accounts when they get pestered with spam.

Remember that when you get the trust of your clients don’t lose that trust. Because if you do anything with their email addresses like sell them or give them out, you will lose many members of your list as ell as potential members. The true quickest way to gain the trust of your subscribers is when you are recommended by someone they trust.

782

99% of all ezines are not “being a reporter” on current events; that is the first and most important thing to understand.

This means that you don’t have to be publishing your ezine one day before the “deadline” of when you’ve decided you’ll be sending it out, and going into a great tizzy over the whole thing.

Most ezines are highly topical and related to a business, a market or futher products and services of one kind or the other, and their function is to keep customer…
ezine, tip, tips, formatted ezines, Silvia Hartmann, ezines
99% of all ezines are not “being a reporter” on current events; that is the first and most important thing to understand.

This means that you don’t have to be publishing your ezine one day before the “deadline” of when you’ve decided you’ll be sending it out, and going into a great tizzy over the whole thing.

Most ezines are highly topical and related to a business, a market or futher products and services of one kind or the other, and their function is to keep customers in touch, as well as to convert interested parties into customers.

This gives you a constantly “rolling” audience of old hands and newbies, and an ebb and flow of subscribers and unsubscribers.

There are certain evergreen topics in any context that you can always write about, and write about over and over again, from many different angles, and it will always be interesting and well received.

This is the key to successful ezine publishing.

It’s not so much about “news”, but about enjoyable content – and that can be as old as the hills, including a 2000 year old quote from a Roman senator; if it is interesting to your target audience, it is applicable, and it can become an ezine article.

With that understood, the production of an ezine can change, and it can become far more manageable.

Tip 1: Prepare a number of issues in advance so you have at least 3-6 in hand and ready to go, all the time. That’s what columnists do so they don’t go mad and explode from the stress of constantly trying to beat deadlines.

Tip 2: An ezine does NOT need more than ONE GOOD ARTICLE, tip, suggestion etc. In this day and age, people do not sit around with email as though it was the Times Magazine. Too long and too much content, and they’ll put it aside for later, and later never comes as you well know with your own email.

Tip 3: As you’re the publisher, you can have a flexible schedule. Base your ezine on something manageable, weekly, bi-monthly, but be flexible within this to suit yourself and take things like public holidays, major events in your market like the SuperBowl or the Olympics into consideration.

Tip 4: You can have a “news space” in your ezine which you can fill with news, or leave blank and just send out the prepared column you have already waiting to go. You don’t always have to have some amazing news item in every newsletter, that’s way too stressful (and probably even too much for your audience!)

Tip 5: Make it as easy for yourself as possible! Don’t go mad over mail merging or complicated html formatting if it’s a challenge – it isn’t necessary. There are people having fantastically successful newslists and ezines who stalwardly send in plain text, without any bells and whistles, but the content is good and it’s appreciated all around.

Tip 6: Remember your floating audience and go back to basics every third newsletter. Advanced subscribers never mind going over the basics again, and it’s essential for the new subscribers. So this may be YOUR ezine No. 266, but how many people were even there for the first 100?

Tip 7: If you are planning to have a commercial newsletter that carries advertisements, include advertisements right from the start and as a matter of course. It is the easiest thing to add a short advertisement for a book on http://Amazon.com with your own affiliate link in the “ad space section”, even if you have only 3 subscribers at present. Then, it is there, and later, when you have 3 million subscribers, you can rent out a space that already exists without disturbing your recipients or changing the format.

Tip 8: On that topic, pick a format and stick with it. That makes it MUCH easier to prepare and send newsletters on a regular basis and takes the stress right out of it. Something like: Personal greeting – Advert – Article – News – Advert, for example. That way, you just need to fill in each one and that’s easy. Customers also LIKE a format they can trust and it relieves THEIR stress, just the same.

To sum up: Make it easy for yourself with pre-prepared, ready to go, ready formatted ezines that just need a “season’s greeting” or a short topical comment to make them right up to date. Have a number of them in hand so you can take a holiday when you want to; keep it short and sweet and stick to a simple formula.

That’s what the professionals do and if you do the same, you’ll find having a top quality, interesting email newsletter or ezine that goes out on time, a breeze.

(c) Silvia Hartmann 2006

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If you are using your autoresponder to sell a product or service, you must be very careful as to how you approach your potential customer. Few people like a hard sale, and marketers have known for years that in most cases, a prospect must hear your message an average of seven times before they will make a purchase. How do you accomplish this with autoresponders?

It’s really quite simple, and in fact, the autoresponders make getting the message to your potential customers t…
internet marketing,email marketing,list marketing,autoresponder marketing,online business,Optin list
If you are using your autoresponder to sell a product or service, you must be very careful as to how you approach your potential customer. Few people like a hard sale, and marketers have known for years that in most cases, a prospect must hear your message an average of seven times before they will make a purchase. How do you accomplish this with autoresponders?

It’s really quite simple, and in fact, the autoresponders make getting the message to your potential customers those seven times possible. On the Internet, without the use of autoresponders, you probably could not achieve that. Too often, marketers make the mistake of literally slamming the potential customer with a hard sales pitch with the first autoresponder message ?this won’t work.

You build interest slowly. Start with an informative message ?a message that educates the reader in some way on the topic that your product or service is related to. At the bottom of the message, include a link to the sales page for your product. Use that first message to focus on the problem that your product or service can solve, with just a hint of the solution.

Build up from there, moving into how your product or service can solve a problem, and then with the next message, ease into the benefits of your product ?giving the reader more actual information with each and every message. Your final message should be the sale pitch ?not your first one! With each message, make sure that you are giving the customer information pertaining to the topic ?free information! This is what will keep them interested in what you have to say.

This type of marketing is an art. It may take time to get it exactly right. Use the examples that other marketers have set for you. Pay attention to the messages that you receive from other marketers. Start a ‘swap?file, and keep those messages. Use some of the better sales copy for your own autoresponder messages ?just make sure that yours doesn’t turn out to be an exact copy of someone else’s sales message!

Remember not to start with a hard sale. Build your potential customers interest. Keep building on what the problem is, and how your product or service can solve that problem or fill that need. If you are doing this right, by the time the potential customer reads the last message in that series, they will be convinced enough to make a purchase!