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How To Land Your First Paid Writing Gig: An Interview With Copywriting Legend, Bob Bly

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Here is a two hour interview with master copywriter Bob Bly. This is a GREAT interview because I grilled bob with your questions on the inside secrets of the copywriting business. The purpose of this interview is not to sell you anything. It's just straight-up killer copywriting secrets and content. Bob Bly is an independent copywriter and consultant with more than 25 years experience in business-to-business, high-tech, industrial, and direct marketing. McGraw-Hill calls Bob Bly "America's top copywriter." He is the author of what many consider to be the "Bible" of copywriting, The Copywriter's Handbook, published by Henry Holt & Co. The legendary David Ogilvy says: " I don't know a single copywriter whose work would not be improved by reading this book. And that includes me." Bob Bly writes sales letters, direct mail packages, magalogs, e-mail marketing, ads, brochures, articles, press releases, newsletters, Web pages, white papers, catalogs, and other marketing materials clients need to sell their products and services to business and direct- response buyers. Most copywriters out there today have, at best, only a few years of experience -- and are not yet masters of their craft. Bob has been writing winning promotions for top clients like Boardroom, IBM, Intuit, Ken Roberts Company, Swiss Bank, Nortel Networks, Praxair, and dozens of other companies for over a quarter of a century! Yes, there are a few other senior copywriters you can hire today. But Bob does something many of them do not: he writes all of his own copy. He doesn't hire junior copywriters to work on your promotions. If he takes on your job, you know that every word in your promotion was written by Bob Bly... an advantage not available from any other source. This may be your only chance to get answers from one of the best copywriters ever. Bob also has a publishing company called CTC Publishing CTC Publishing is the publishing company of Bob Bly, the man McGraw-Hill calls ''America''s top copywriter.'' Bob has written copy for more than 100 companies including Boardroom, Phillips, IBM, Medical Economics, AlliedSignal, and Lucent Technologies. He is the author of more than 60 books and a columnist for DM News and Early to Rise. Information on Bob Bly go http://www.ctcpublishing.net/cmd.php?af=417279 

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Improve Your Copywriting: A Teach Yourself Guide (Teach Yourself: General Reference)

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More than 60 million books sold in the Teach Yourself series!From planning to implementation, a step-by-step guide through copywriting skills for a range of disciplines Used as a training tool by the world’s largest professional marketing organization, Improve your Copywriting reveals some of advertising’s greatest creative secrets. You will have fun while learning how to succeed in one of the most exciting areas of marketing communications. Features: Writing by J. Jonathan Gabay, an award-winning copywriter who is renowned worldwide for his writing and teaching skills Practical exercises, summaries and tips to allow you to practice your skills A practical glossary One, five and ten-minute introductions to key principles to get you started Lots of instant help with common problems and quick tips for success, based on the authors' many years of experience Tests in the book and online to keep track of your progress Quick refreshers to help you remember the key facts

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Copy Righter: Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds... and Business

Copy Righter: Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds... and Business Rating:
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The written word is making a comeback! For years we have been told the world is becoming more "visual"-that everyone has a shorter attention span, that a picture "speaks a thousand words." But look at social media-blogs, tweets, reader's comments, peer reviews. People are starting to read again-books on Kindle, magazines on the iPad, advertising in more places than there are places. There's never been a better time to discover how to influence people using nothing more than the words on a page or screen. This book will show you how. An invaluable, modern guide to copywriting, it reveals how anyone can learn to write for business in a way that is brand-literate, media-savvy, utterly engaging, and irresistibly persuasive.

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700

QUESTION: Do you feel like giving me a reason for rejecting my article, considering all the other major article sites have published my article?
online article directories directory marketing approved approval managers reprint articles
QUESTION: Do you feel like giving me a reason for rejecting my article, considering all the other major article sites have published my article?

ANSWER:

There are a dozen of reasons why I could have chosen not to publish your article. Without knowing which of your articles I rejected, it is a hard call to make from memory.

I own and manage more than 150 article distribution groups. I own and manager seven websites that are either article directories or websites that print reprint articles. I own and manage one article distribution service. Soon to be two services.

I see tons of articles.

Any and all article directory managers are free to make their own choices about what to publish and what not to publish.

On my distribution groups, so long as you follow a few basic group rules, your articles will be permitted through the systems.

1. 2 posts per day maximum.
2. Not subscribed to the group in NO Mail mode. If you want other people to read your stuff, you should at least demonstrate the same courtesy to others.
3. No straight advertising.
4. No press releases.
5. Nothing that reads like a sales pitch.

In my services, the only rules that apply:

1. Nothing that reads like an ad.
2. No press releases.
3. No foul language, or disreputable business practices.

In my directories, I follow the same basic rules above. I also follow many other internal guides.

* I don’t want any of my sites to look just like all other sites. So I reject some at will, based on an urge or based on nothing.
* I don’t want to be a sheep who does exactly what everyone else does.

* Bad formatting in article will get it rejected.
* Perceived advertising in body of article could get it rejected.
* Certain topics are generally always rejected.
* If the website listed in your resource box consists mostly of information scraped from search engines, and if I catch it, I will usually reject your article — no matter how good your article might be. I know other directory managers who have the same policy.
* All acceptance and rejection decisions are made in just a split second.

Chances are that your article has been published in 90% plus of the reprint article resources I own, primarily the reprint article distribution lists.

Do you need 100% exposure across my networks? No.

Do you want 100% exposure across my networks? Probably.

If all article directory managers accept all of the same articles, then your article on their site will be nearly worthless. If there are five to six sites with exactly the same content on them, then chances are that the spiders will eventually figure that out, and then they will stop indexing the “mirror” sites.

Your article 100% across the board is the worst thing that you can hope for. On the surface, it may seem good, because you have that many more links. But, these “mirror” sites with 100% the same content will come back to bite you in the arse. They will hurt your SEO rankings in the end, because these sites will be penalized by the search engines, AND the articles on those sites may be hurt as well.

I am happy to reject articles “at will” on my free article directories, because I definitely do not want to be seen as exactly like another 30 article directories.

Let’s face it, few article directory websites are the same. Some are simply better than others and they are recognized as such by the general internet community.

The site where you are complaining your article “was not included” is a new directory with little recognition in the marketplace. I set it up to test out and play with its article directory software.

When we get to the end of the day, each article directory or website that hosts articles is part of a democracy. The webmaster can accept your articles or reject your articles. It is up to you to provide an article that the webmaster will want to use on his or her website. This business about expecting people to use your articles is totally off-base, and could net you the result of being forever barred from participation in the offended webmaster’s website.

Tread carefully and wisely.

Copywriting That Works: Bright ideas to Help You Inform, Persuade, Motivate and Sell!

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Copywriting That Works: Bright Ideas to Help You Inform, Persuade, Motivate and Sell. If you want to master the craft of writing advertising and promotional copy that informs, persuades, motivates and sells, then this book is for you. It will guide you through the process of producing copy that works - no matter your objective or target market. From branding to hard sell, from newspaper and magazine ads to direct response marketing, from Google ads to website copy and social media, Copywriting That Works... works! The book will show you how to: develop concepts that command your target market's attention; write headlines, body copy and calls to action that hit your mark and meet your objectives; apply creative and linear copywriting concepts to newspaper and magazine ads, direct response brochures and to Google ads for Web copy and social media, including blogs. In a step-by-step approach, this practical, easy-to-follow book shows you the importance of: determining your purpose, defining your target market, knowing your unique selling proposition before you write, and differentiating between brand awareness and hard sell and between features and benefits. In addition, Copywriting That Works includes a bonus chapter on how to optimize websites for the best Search Engine results.

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Copywriting that Gets RESULTS!

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OTIS MAXWELL has excelled at turning cold prospects into hot leads and pigs' ears into silk purses throughout a 23-year copywriting career. He has created controls (promotions that are used over and over again) for Phillips Publishing, MetLife, Chevron, a major M&A specialist and the world's leading financial education company among many others. He has sold industrial absorbents, medical alert systems, gourmet meat and anti-piracy software on the web. Otis has won gold, silver and bronze Echo awards for breakthrough ROI, and a gold Caples for creative excellence. He has taught the two-day intensive copywriting course for the Direct Marketing Association and is the proprietor of the Otis Regrets...or Not marketing blog (www.otismaxwell.com).

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Mail Order Millionaire Copywriting Words: Lists of powerful words that get results! (Mail Order Millionaire Copywriting Secrets)

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This amazing report is stuffed so full of lists of powerful results-getting words and what to do with them! It makes writing great copy so easy!You’ll find inside… Persuasive Words, Powerful Words, Emotional Words, Hypnotic Words, Trigger Words, Magical Words, Power Verbs, Forceful Words, Convincing Words and Selling Words!Words for every situation, plus help to use the right words for the right situation. I even tell you which words not to use!Then I give examples, and if that’s not enough, you even get templates for creating copy and headlines with these powerful words, just insert your information and you instantly have fool-proof headlines.Please don’t confuse these books with some of the other word and copywriting books out there…This is the only one written by a top catalog marketing expert with years of copywriting experience as well experience creating powerful marketing companies and that is designed to help you become a copywriting expert!You’ll find inside…Persuasive Words, Powerful Words, Emotional Words, Hypnotic Words, Trigger Words, Magical Words, Power Verbs, Forceful Words, Convincing Words and Selling Words!Using Action Words, Increase Traffic & ResponsePower Words, Action WordsTry not to use These WordsEmotional Power Word ListMagic Words, Make Reader do What You WantTry a few Uplifting Words in the Right SituationWhat are Most Persuasive Words in Marketing?Words that Denote NewsWords that Denote ApprovalWords that Denote Large SizeWords that Denote SurpriseWords that Denote QualityWords that Denote InterestWords that Denote AppearanceWords that Denote UtilityWords that Denote MoneyTop 10 Power Words According To YaleConsider these 9 Power WordsPower Words for each IndustryMy Giant List of Power WordsThe 13 Most Powerful Selling Words in MarketingTrigger WordsTake Advantage Power of Psychological Triggers!Words to Better Reach Your ProspectsThe 5 Most Important Words in Internet CopyMost Persuasive Phrases in AdvertisingSales if geared toward these Human EmotionsTake Advantage of these Great Lines in CopySelling Word CombinationsMake it EasyIt’s EffectiveAdd Style & ExcitementYour GuaranteeHow to Find Better Words for Sales Copy101 Ways to Start Direct Mail & Website CopyPower Words & PhrasesUse Power Words to Add Punch to Your CopyPhrases to Include in Your Copy or HeadlinesPower PhrasesGet this powerful book stuffed full of words and what to do with them, how to turn them into results!Words for every situation, plus help to use the right words for the right situation. I even tell you which words not to use!

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Copywriting For Real Estate Advertising

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The Featured Home advertisement is a perfect venue for promoting the best a sale property has to offer home shoppers. Unfortunately, these types of articles are often written quickly and poorly done. Copywriting For Real Estate Advertising is a short ebook that offers tips and information on how to develop a featured home article that will draw in buyers. Written by award-nominated copywriter and freelance journalist, Gery L. Deer (the Concierge Copywriter), this book can help get you started on featured home stories that catch and hold a reader turning shoppers into buyers!

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Broadcast copywriting as process: A practical approach to copywriting for radio and television

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387

6 useful tips to help you effectively use your autoresponders to increase your sales and add to your bottom line.
autoresponder tips,how to use autoresponders,email marketing
1. Offer an email course.

Write up a course or use your articles to create a course that you can offer to your visitors.

You’ll be able to educate people about your product, and increase your sales by showing them the benefits they’ll get from purchasing from you.

2. Send excerpts of your ebook.

Increase your sales by showing your visitors firsthand the valuable information you have to offer them.

Simply string together excerpts of several or maybe just one chapter of your ebook, and then offer your autoresponder series to your visitors.

If you have an affiliate program, increase your sales by making this autoresponder series (as well as any email course you offer) available to your affiliates.

3. Publish an ezine.

With broadcast capable autoresponders, you’ll be able to double opt in all your new subscribers and send out your issues on the schedule you want.

Promote your ezine on your site, and submit it to ezine directories and ezine announcement lists.

If you write articles, you can also get more new subscribers by using your resource box to promote your ezine.

You can also promote your ezine in your signature file and get more new subscribers through your day to day emails and also from your posts to discussion lists and forums that you’re a member of.

4. Offer a sample issue.

Make one of your best, current ezine issues available by autoresponder.

Then offer it on your site, and also, when you can, include it along with your other ezine information when you submit your ezine to ezine directories.

5. Publish an article announcement list.

Get more ezine publishers and webmasters to publish your articles on a regular basis by creating a list that announces when you’ve written a new article or articles.

You’ll be able to keep in touch with people that enjoy your writing, helping you to get your articles published more often and increase traffic to your site.

6. Make a training course available to your affiliates.

Offer a generic email training course that your affiliates can use to learn how to successfully promote your products and earn commissions.

Your affiliates will have a handy resource that they can print out and go back to again and again, and you’ll be able to increase your profits by helping your affiliates get started on the right track.